Post-sales Product Support for an agricultural equipment company
Development of a comprehensive long term, cross-functional product support strategy, including field services and product redesign
Marketing Strategy for an industrial vehicle components company
Market segmentation and product positioning for engines
New Product Strategy for a software product firm
Strategic planning, business plan development and product introduction strategy launching new digital graphics product for corporate communications
Pricing Strategy for an industrial equipment company
Pricing rationalization of product families in after-market and service parts to compete with third party suppliers
Technology Marketing for an industrial equipment manufacturer
Marketing strategy for a new manufacturing process, licensing and contracting alternatives, lead customer identification
Market Research for a government technology development agency
Survey and interview based research on market acceptance of a global third party “digital media chain” for content management
Market Entry Strategy and Launch for a new management school
Pricing, positioning and design of new degree programs in a new (country) market, with national competition. Participation in media communications.